In 2022, Callebaut decided to launch their 100% Dairy-Free chocolate in Saudi Arabia. We decided to manage this product launch in Saudi Arabia and managed the entire launch event from PR to digital marketing to developing the creative collateral.

Launch the Wholefruit chocolate with a master event theme that captures the product and the uniqueness of the product and the announcement.

An event that will activate all the senses of the attending guests and media. A unique pure expression of the Cacao fruit, the new WholeFruit, a chocolate providing chefs with the “ true essence of what Nature intended.