Invitation to Participate 10 Dirham Dish Promotion

We are pleased to introduce you to the return of the 10 Dirham Dish (10DD) promotion, a much-celebrated initiative under Dubai Summer Surprises 2025, scheduled to run from 1st to 31st August 2025. 

We’re thrilled to invite you to join the 10 Dirham Dish (10DD) — a high-impact, footfall-driving campaign exclusively for restaurants across Dubai.

About the Promotion: 

Participating outlets will offer a signature or newly curated dish at a special price of AED 10, while the original menu price must be at least AED 35. The outlet may offer only one main dish to be eligible to become a 10DD participant.

Benefits and Requirements: 

Participating outlets will receive: 

●Visibility on @DubaiEats for Instagram, Facebook and Youtube; @CelebrateDubai and @StyledbyDubai on Facebook, @DubaiFestivals on Tiktok & Instagram, and mydss.ae platforms 

● Listing on Zomato, the official campaign partner 

● Promotion across digital and PR channels

How to Enroll Retailer: 

Participation in the promotion is completely free for all outlets. 

To Enroll: 

● Each outlet must scan the QR code to enroll or click on the link: Register Now!

● Send us an email confirmation no later than 30th June 2025 

Once enrolled, it takes approximately 10–15 working days for dishes to go live on Zomato. Therefore, timely submission of dish details and assets is critical, with a deadline set for 15th June 2025. 

Authorized Partner:

Dubai Economy & Tourism (DET) has appointed BUZ Management & Marketing Consulting LLC as the official partner to manage outlet enrollment and campaign execution for the 10 Dirham Dish promotion. 

We look forward to your active support in making this year’s 10 Dirham Dish a standout success for your outlet and for DSS 2025. 

Please Note: A detailed overview of benefits and participation guidelines please contact dss10dd@ibuz.ae