What’s The BUZ?
An inside look at the campaigns, creativity, and impact driving BUZ forward.
Summer 2025 Edition
A season shaped by momentum, scale, and precision. The Summer 2025 edition captures how BUZ brought together strategy-led retail activations, performance-driven campaigns, and creator partnerships to deliver tangible results across the UAE. From high-footfall malls to digital-first moments, this edition reflects execution built for impact.
- Large-scale retail campaigns delivered across 20+ malls, including DSS Shop, Win & Drive and 10 Dirham Dish
- High-impact influencer and content activations generating over 10M+ views and sustained community growth
- Integrated PR, digital, and on-ground execution driving visibility, footfall, and engagement at scale
Winter 2025 Edition
Winter 2025 reflected BUZ’s ability to bring culture, commerce, and storytelling together through integrated campaigns. From citywide activations with The Dubai Shopping Festival campaign, to strategic PR and experiential activations with Mercedes-Benz & Bosch group, this edition showcases work rooted in collaboration, consistency, and measurable outcomes.
- Powering multiple Dubai Shopping Festival and Dubai Home Festival campaigns across retail and community destinations
- End-to-end execution of digital raffle-led promotions in partnership with RaffleTech for Shop & Win rewards
- Strategic PR and leadership visibility delivered for brands across Trading & Finance, Retail, Automotive, and Lifestyle sectors
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