Case Study: The Inaugural Sport Impact Summit
Client:
Sport Impact Summit (SIS).
Task:
Conceiving and executing the inaugural Sport Impact Summit in collaboration with co-founders.
Challenge:
To launch a meaningful and impactful event that inspires the sports community while addressing sustainability, a less-explored topic in the glamorous world of sports. The project required seamless integration of strategic partnerships and regional PR, with meticulous planning and execution.
BUZ’s Approach:
For BUZ, the task revolved around two critical pillars:
- 1. Strategic Partnerships: Identifying and collaborating with key stakeholders, including government offices and industry leaders, to ensure the event’s credibility and reach.
- 2. Regional PR: Driving awareness and engagement through an effective communication strategy and media outreach.
What began as a simple project evolved into a meticulously crafted agenda, strategy, and operational plan through countless hours of collaboration, stakeholder introductions, and government office visits.
Key Highlights
- Event Execution
- Ideas provided – such as a vibrant jazz & blues-themed gala for networking.
- Strategic idea of the impactful Dubai Declaration to drive news & relevance , setting a forward-looking vision for sustainability in sports
Delivering $1.8 million in PR value . Delivering strategy partnership with key stakeholders such as Dubai Economy & Tourism , Dubai Sports Council .
