Greetings from Dubai Festivals and Retail Establishment!

The Dubai Festivals and Retail Establishment (DFRE), an Agency of the Department of Tourism and Commerce Marketing (DTCM), is pleased to announce 10th edition of the Dubai Food Festival - DFF (2023), to be held for 10 days, from 27 April – 7 May 2023.

One of the topical highlight to commemorate the 10th Anniversary edition of DFF will showcase a special celebration dish on offer at all participating outlets for AED 10 as a promotional offer.

A well planned marketing campaign for the promotion will create hype and excitement amongst the diners and add to the festive offering during the period. The Dubai Food Festival Page will also list the participating restaurants that we received within the participation deadline.

DFRE has appointed BUZ Management and Marketing Consulting LLC (BUZ MMC) as the authorized partner to enroll outlets for the celebratory dish for AED 10 Promotion.

The application form is enclosed and provides space for you to indicate the AED 10 dish of your outlet. To participate you are required to duly complete the form and send to us no later than 30th March, 2023 to

We anticipate your utmost support and participation in the 10th edition of the DFF promotion.

Thank you,

Yaquob Nabi

Dubai Festivals & Retail Establishment
Dubai Food Festival 2023

● 27 April - 7 May 2023

Categories of restaurants:
● Restaurant serving Country Cuisines
● Casual Dinings
● Fast Casual Dinings

How to participate?
● Restaurants/food outlets to enroll for the promotion by registering with BUZ Management & Marketing Consulting for the below:

AED 10 Dish promotion mechanics:
Promotion period: 27 April - 7 May
The participating outlet needs to create a new dish, or an existing dish with a twist that will be served only during the period of the festival. The idea is to highlight the creativity within Dubai’s food offering.

Please include the name of the AED 10 dish in the enclosed form.

DFF AED 10 dish

● The offer/menu of the participating outlet to be listed on the DFF website
● The participating restaurant will receive free POS material for mandatory display
● The participating outlet will be allowed to promote the campaign using their own communication (in alignment with the DFF 2023 campaign / creative guidelines)
● The participating outlet will open a window of opportunity for its customers experience the offerings of the outlet

Participation Form

    Number of participating Outlets

    Restaurant Name

    Primary Contact

    Contact Tel/Mobile: Person Email

    Marketing Department

    Contact Person Tel/Mobile Email
    Outlet Name Outlet Type Address Contact Person Contact Number
    Email Dish Name

    Description (100-150 Words)

    Send the confirmation form to BUZ Management & Marketing Consulting LLC, 205 Sama tower,Sheikh Zayed Road, Dubai, UAE (between Fairmont Hotel and Sheraton Grand), Tel: 04 35 89 789. Or Email

    For more information, please contact: Leeba Chacko