integrated communications expertise

What is ICE?

INTEGRATED COMMUNICATION EXPERTISE (ICE) platform is the result of strategic thinking and an understanding that our clients deserves an all integrated content marketing approach. ICE is an amalgamation of classic concepts and modern communication platforms integrated to provide extremely high value and ROI

ICE offers an excellent pool of talents consisting of Digital Media Experts, Content Creators, Multi Media PR experts, Creative and Social Media associates working together to devise an integrated communication strategy for our clients.

This new approach has been devised to take fullest advantage of all media offerings – both paid and earned – with a single-minded approach.

Content plays a central role in the ICE approach. Developed through research-based analytics, messages are crafted with a singular purpose: to create a meaningful connection with consumers on all available channels through the entire user journey.

How ICE will benefit brands?

Our Integrated Communication Expertise (ICE) service, benefits brands by enabling them to push a single strategic message to customers throughout their entire journey, from building awareness to generating interest, to retargeting with different communication tactics until the final step of consumer purchase.

We offer Digital Media & Social Media Marketing Services, Classic PR, SEO under ICE services. Bring your message to where the customers are and directing them towards the brand and product every step of the way.

What is ICE Analytics and Value Added Services?

ICE reporting shows a unified return on investment that shows the tangible results delivered by the integrated campaign covering Multimedia PR, Digital and Social Media.

ICE analytics are provided to clients periodically, stating ROI and offering insights and outlook that will mold future campaigns to better synchronize with client needs.

Our value-added services will provide research-based analytics, giving strategic insight to trends, competitors, market developments, and prevailing consumer culture.

Social media & digital

BUZ DG is your one stop solution to your brand’s digital look and feel. Our team understands your identity and effectively communicates it in the digital space with the suitable human element, to reach the right clients and target audience that will achieve your business goals, and more importantly give you the unique impact and positioning needed in the long term.

We cover digital services across various domains including but not limited to digital marketing, social media management, mobile application development, marketing campaign and strategies, web development, Facebook applications development and graphic design. With the experience and reputation that has come to depend on our team for such solutions there is no project that is too small, or too big.

We worked with the digital front for both government and major Industry clientele such as Dubai Shopping Malls Group, Women’s Sports Committee, Fitness First, Bombay Chowpatty, Homes ‘R’ Us, Country Club, Lushescapes, Carter’s, G2000, House of Fraser, Revel, Weetabix, Emirates Neon Group, Western Union, Masafi, Himalaya, Funky Lanes and Mobogenie.

Our Specialties

APP DEVELOPMENT

We build interactive experiences for our clients by creating games, apps and mobile experiences that engage, entertain, and excite users. Our applications are flawless and visually appealing.

DIGITAL MEDIA

Take your online marketing strategies to the next level with BUZ! Whether your business is new or is already established, our creative banner designs and strategic emailer advertisements can help nourish and deepen customer relationships in the internet world.

SOCIAL MEDIA

We help our clients to plan, design and build the best social media strategy for their brands and deliver valuable experiences. Our team of digital specialists can create top notch and meaningful content, finding relevant conversations for your brand.

WEB DEVELOPMENT

At BUZ, we have a true passion for web designing. We partner with our clients to create multi-functional websites and engaging online marketing solutions that matches their brand, services and products.

RESULTS FOCUSED INTEGRATED PR THAT BOOSTS THE BOTTOM LINE

Every business has INTEGRATED PR whether they retain a PR agency or not, in that they are perceived, gauged and judged by a range of publics. Buz PR ensures that clients, their corporate reputation and their brands are continually perceived in the very best light.

Quite simply, we live and breathe our clients; we understand and meet their overall objectives, whether these be to increase sales, launch a new product, improve internal communications, project a new image or simply reaffirm their pedigree and positioning in the marketplace.

Our PR team comprises experienced individuals who have worked for leading international and national companies, assisting their marketing endeavours and ultimately boosting their bottom line. Our approach is strategic, focused and ultimately accountable; we qualify our service and offer regular evaluation, understanding the importance of return on investment.

Buz PR offers the full gamut of PR activities including:

  • Product Launches
  • Creative Activations
  • Media Relations and Engagement Exercises
  • Blogger and Influencer Initiatives
  • Exhibition and Conference support and Co-ordination
  • Reputation Management
  • Crisis Management and Damage Limitation

Our Specialties

Media and Blogger

In a competitive marketplace, our aim is constant – to secure the headline story in the most target appropriate media. Knowing how to interact with the media in a creative and unorthodox manner is always our goal and our satisfied clients will pay testimony to that endeavor.

Strategic Partnerships

Securing the best outcome for our clients is our priority and we are constantly striving to make beneficial links and alignments with other parties who can assist in meeting communications objectives. We think intelligently about the advantages of strategic partnerships,

Product Launches

Communicating the values and benefits of your products requires careful planning and execution to ensure maximum impact. We have a wealth of experience across a range of sectors and markets in making your target audience sit up and listen.

Profile Raising

Positioning our clients as authorities and opinion formers in their relevant fields is part of our service. We work hard to cement positive relationships with the media, ensuring that our clients are regularly profiled and accurately represented.