From momentumto impact.

This summer, BUZ served as Official PR Partner for She Innovates 2026 in Dubai, supporting a platform built to equip founders with the practical tools they need to grow. The partnership placed BUZ at the centre of a conversation the agency knows well: how new businesses actually build awareness when time, budget, and headcount are all in short supply.

Among the keynote sessions, Dana El Majzoub, Senior Corporate Communications and Brand Manager at Bosch Middle East, led a talk titled ‘Building Buzz: Marketing Strategies That Actually Work for New Businesses.’ The discussion cut through the noise around early-stage marketing, addressing what genuinely moves the needle in the first months of a business, how to market effectively with limited resources, and how to translate marketing effort into tangible business growth.

BUZ supported the event end to end, from media briefing and messaging development to coverage coordination and on-ground press handling. It was a natural fit: a session about building buzz, supported by the agency that does it for a living.

At Make it in the Emirates 2026, held at ADNEC Centre, Abu Dhabi from 4 to 7 May, Emirates Gold participated as a Platinum Group Partner in one of the company’s most significant public engagements of the year.

The Emirates Gold booth brought that story into focus. The Emirates Gold ATM drew sustained visitor interest for its ability to enable instant, accessible purchases of certified gold and silver bars and coins, while a live laser engraving machine demonstrated the company’s minting and personalisation capabilities in real time.

BUZ supported the participation through official communications, press release development, and media distribution, framing the moment within a larger narrative: the UAE’s position as the world’s second-largest physical gold trading hub, and Emirates Gold’s role in translating that credibility into direct value for investors and consumers.

Beyond the exhibition floor, BUZ secured a broadcast moment for Emirates Gold on Dubai TV’s flagship programme, ‘Bitawqeet Dubai,’ in an episode dedicated to one of the emirate’s most defining economic sectors.

Filmed inside the Emirates Gold refinery in Jumeirah Lakes Towers, the segment gave viewers rare access to where the work actually happens. CEO Abhijit Shah led the conversation on camera, walking through the emirate’s standing as a global centre for the precious metals trade and the factors that built that leadership: refining infrastructure, regulatory evolution, and decades of institutional trust.

For BUZ, the placement was about reaching the right audience in the right language, positioning Emirates Gold not simply as a business within the sector, but as a voice qualified to speak for it.

This season, BUZ secured and shaped a cover story for Traders’ Hub Capital Markets in Financial Integrator, published 26 June 2026 under the title ‘UAE Investors Want More Than Just Trading Apps.’ The feature spotlighted Michael Barbour, Head of Product Implementation, and used his perspective to open a wider conversation about where regional finance is heading.

The narrative moved deliberately away from product messaging. Instead, it examined how investor culture across the GCC has shifted from short-term speculation toward a more research-driven, risk-conscious, and globally aware mindset, and what that means for the platforms serving them.

By anchoring the feature in a market-level insight rather than a company pitch, BUZ helped position Traders’ Hub as a credible voice on the future of finance in the Gulf, reinforcing the firm’s standing as a locally regulated, technology-enabled institution at a moment when trust has become the sector’s most valuable asset.

Back for its second edition as part of Dubai Summer Surprises 2026, the 10 Dirham Dish took a simple idea and turned it into one of the season’s most talked-about food moments: a full dish, anywhere in the city, for AED 10.

Running from 3 to 30 August, the campaign spanned more than 170 restaurants, cafés and food halls across Dubai, from mall food courts to established names, with every participating outlet putting at least one dish or dessert on the menu at a flat ten dirhams. Diners browsed the full line-up through the District app, making discovery as effortless as the price point.

BUZ facilitated the campaign for a second consecutive year, coordinating participation across the outlet network and supporting the rollout through its four-week run. For a month, eating out in Dubai cost the same as a coffee, and the offer travelled on its own.

When Gargash Purple Pre-Owned Vehicles opened its new Abu Dhabi showroom, BUZ was brought in to build awareness in a category buyers still approach with caution. Pre-owned only converts once certification and financing feel credible, so the brief was never simply to announce a location.

BUZ assembled a deliberately mixed creator roster spanning automotive, lifestyle and Emirati voices, so one proposition could land with three very different audiences. Content was briefed around the things that actually decide a purchase: the certified pre-owned offering, the premium Mercedes-Benz selection, and the finance options on the table.

The campaign generated over 700,000 views and more than 16,000 engagements across platforms. Several creators went beyond their agreed deliverables and posted additional organic content, extending reach further at no additional cost to the brand. The right creator mix does more than deliver impressions. It lends credibility.

This summer BUZ deepened its collaboration with GAC Motor through a run of influencer campaigns, automotive experiences and regional activations. Each answered a different brand objective, and each was built its own way rather than stretched from a single template.

For Gargash GAC Motor UAE, the June campaign built visibility through lifestyle-led creator content. July brought the GAC GS4 Max and GS8 Traveller campaign, delivering over 2.6 million views against a projected KPI of one to two million. BUZ also amplified the GAC EMPOW R Track and Road Rush Owners Club event, capturing the energy on the ground and extending it well beyond the people who attended.

Regionally, BUZ supported GAC Middle East’s China KOL experience and collaborated with Hya Soleman to translate the GAC and Toyota partnership and the GAC Yue 7 into accessible creator-led storytelling. That collaboration alone generated more than 6 million views and 147,000 engagements. Across reported campaigns the programme passed 10 million views.