Handled all their social media platforms – Facebook, Instagram, Twitter and TikTok Revamped the content style especially for reels on Instagram and TikTok Thorough community management with efficient response turnaround time Regular shoots to highlight various promotions, activations and events in the mall Pitched different activations for every season/occasion for example, Dubai Fitness Challenge, Breast Cancer Awareness, Dubai Home Festival and so on Planned and presented influencer collaborations to activate the first floor of the mall as well as emphasize on #SummeratDOM Introduced a new hashtag #DOMFinds to post about unique collections that can be found in the mall