Automotive & Technology
Repositioning the Image of Chinese Cars in UAE
In line with the upcoming trend of Chinese make on UAE roads, buz won the PR mandate for popular Chinese cars – Changan, Geely and GAC.
Along with awareness, our PR campaign focused on shifting the consumer perception from negative to positive or neutral. Usually associated with poor quality and less exciting designs, all the brand campaigns were targeted to steer the conversation to the desired brand image.
The latest being the launch of in Abu Dhabi, taking Gargash Group for the first time in the Emirate. buz has been working with Gargash Group for more than 3 years now, and handle GAC Motor, Daman Investment, and Group communication.