SHOP, SCAN & WIN Creative

Task:
To make the 30th edition of the Dubai Shopping Festival an unforgettable experience by positioning it as the best city attraction through enticing shopping rewards.

Our Solution:
BUZ collaborated with shopping malls across Dubai to design an exciting shopping promotion. Shoppers visiting the participating malls and their thousands of retailers were given the chance to win up to AED 1 Million in cash by spending just AED 200.

To enhance participation and simplify the process, BUZ introduced a SCAN and WIN system powered by its proprietary Raffle Tech Retention technology. This seamless and engaging solution made it easy for shoppers to enter the promotion while keeping the experience exciting and interactive.

Participating Malls:
BUZ partnered with shopping malls in Dubai, ensuring widespread participation and maximum reach for the campaign.