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© 2026 BUZ Integrated Marketing. All rights reserved.

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THE WORLD STOPPED TRUSTING THE NEWS.THIS REGION DIDN'T...

  • 74%

    UAE TRUST

    IN MEDIA

  • 66%

    SAUDI TRUST

    IN MEDIA

  • 54

    28-MARKET

    MEDIA AVERAGE

  • 37%

    GLOBAL TRUST

    IN NEWS

THEBRIEF

Globally, trust in news has fallen to 37%, the lowest since measurement began in 2015.Four in ten people now actively avoid it.In the UAE, 74% of people trust the media. In Saudi Arabia, 66%.That is not a rounding error. It is a different operating environment.
Trust in media: the region versus the world

OURAPPROACH

Earned coverage carries more weight here than almost anywhere, which raises the cost of wasting it.86% of journalists say at least some of their stories begin with a PR pitch.88% immediately discard pitches that miss their beat, and 72% say fewer than a quarter of what they receive is relevant.The trust is already yours. The attention is not.

“86% OF STORIES STARTWITH A PITCH.72% OF PITCHES AREIRRELEVANT.”Muck Rack and Cision, 2026

Newsroom

THE IMPACT

  • 2,562

    MEDIA LICENCES ISSUED IN THE UAE, H1 2025

  • 235

    OF THOSE WERE DIGITAL. 72 WERE FOR PRINT TITLES

  • 10,000+

    MEDIA COMPANIES BASED IN THE UAE

  • 1.42%

    DUBAI'S MEDIA SECTOR SHARE OF EMIRATE GDP

  • 3%

    DUBAI'S TARGET FOR THAT SHARE BY 2033

TRUST ISTHE ASSET.SPEND IT WELL.

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