Case Study: Taiwan Excellence at GITEX 2024
Overview:
At GITEX Global 2024, Taiwan Excellence showcased the best of Taiwanese technology through an impressive pavilion, featuring 16 award-winning brands across sectors like ICT, consumer electronics, and professional AV systems. The pavilion served as a platform to highlight Taiwan’s pioneering role in smart technology and AI-driven solutions.
Objective:
To conceptualize, design, and launch the Taiwan Excellence Pavilion, positioning Taiwan as a leader in technological innovation and excellence on the global stage.
Execution
PR & Media Event:
A media event was hosted onsite with 30 leading media attendees. This secured over 2 million in reach, significantly enhancing brand visibility and reinforcing Taiwan Excellence's role in shaping the future of smart technology.
Visitor Engagement:
The pavilion drew over 2,500 visitors over the five-day event, offering an immersive experience in Taiwan’s technological advancements and cementing Taiwan's leadership in tech innovation.
On-Ground Activations:
Interactive demonstrations brought AI-driven products to life, allowing attendees hands-on access to groundbreaking innovations and product showcases, directly engaging visitors with Taiwan’s advancements.
Visual Highlights:
The pavilion featured an immersive light show in collaboration with Tianyen XR Technology, with high-lumen projectors from BenQ, adding a dynamic visual element that captivated audiences and enhanced the exhibit experience.
Achievements
- Increased Brand Presence: Over 2 million reach through media coverage, solidifying “Taiwan Excellence” as a prominent player in Dubai’s tech scene.
- High Visitor Engagement: 2,500+ visitors experienced the pavilion’s offerings, emphasizing Taiwan's global influence in tech innovation.
- Onsite Immersive Experiences: Engaging light shows and live demonstrations created a memorable visitor experience, positioning Taiwan Excellence as a leader in cutting-edge technology at GITEX 2024.
Taiwan Excellence’s successful execution at GITEX Global 2024 reinforced its brand as a global leader in technology, showcasing Taiwan’s advancements across industries and leaving a lasting impression on both media and attendees.