DEPARTMENT OF COMMUNITY DEVELOPMENT
Giving Abu Dhabi its first Fitness Initiative
Started as a mall activation, ‘Get Fit Abu Dhabi’ turned out to be larger community initiative where BUZ strategized the umbrella initiative theme and the lead campaign under Get Fit Abu Dhabi – Shop Fit.
From the name to the creatives, BUZ acted at the strategic consultant for Department of Community Development. The 1st Edition of Shop Fit was held in collaboration with 10 popular malls based in Abu Dhabi and Al Ain, who joined hands to make this 21 days initiative a success. Held from 10 November to 31 November 2020, the campaign organized a special zone called FITZONE and an exciting line up of fitness programs in partnership with close to 6 fitness brands like Fitness First, Super Coach, Personal 20, to name a few.
The pilot project of Shop Fit saw an overwhelming participation of over 150,000 residents. With over +200 events across the Abu Dhabi and interesting indoor challenges, Shop Fit also encouraged the residents with prizes worth AED 750,000 in cash and giveaways.
Our objective was to commence a health movement and dialogue, by strategically placing the initiative within the daily lifestyles of the residents in Abu Dhabi – that being the community malls.