Pepe’s Piri Piri

Launch of a British QSR brand in the UAE

Launched in the UK in 2004, Pepe’s Piri Piri is UK’s largest Piri Piri Chicken franchise.

With plans to enter the Middle East market, Pepe’s launched its first-ever outlet in the UAE in October 2020 amidst the covid-19 pandemic. Pepe’s aim was to standout in this highly competitive F&B market with increased footfalls to the store and takeaway orders.

BUZ recommended a very decisive awareness-led Social Media Campaign backed by a strategic communications rollout to create buzz for the brand.

Agency recommended collaboration with the right delivery partners leading to an increase in takeaway / delivery orders within a month. Partnering with the right set of influencers brought in the social awareness, followed by a rise in footfall to the outlet.