Localizing groundbreaking campaign into markets

We manage the social media mandate for New York footwear and accessories label Nine West.

The brand has a wealth of content and imagery across its global fan pages. Although the visuals and content were appealing, it did not connect with the Middle East Audience. We hence suggested and executed a localized content strategy relevant to the brands target audience.

The latest campaign executed:

Ground Breakers campaign that aims at empowering women to take on the world in style, evident in heart-warming content highlighting and celebrating women of today.

Outfitted in the latest trends in footwear, handbags, ready-to-wear, eyewear, watches, and jewelry, they come together to tell their personal stories and the relationship between women.