Alfa Romeo 115th Anniversary Campaign
Date: 9th July 2025
Location: UAE
Occasion: Celebration of Alfa Romeo’s 115 Years of Heritage
Partner Agency: Gargash Motors
Celebrate Alfa Romeo’s legacy and amplify brand visibility through an influencer-driven content campaign commemorating its 115th anniversary.
Influencer-Centric Content Rollout:
Engaged a diverse mix of macro and micro influencers to create real-time content at the event including Reels and Stories.
On-Ground Live Activation:
Influencers attended the event, producing live and event-day coverage to capture the energy, luxury, and brand values of Alfa Romeo.
Diverse Audience Reach:
Selected influencers from automotive, lifestyle, and fashion niches to tap into wide-ranging demographics and engagement styles.
| Influencer Campaign Reach & Engagement | |
| Total Views: | 2.9 million+ |
| Total Interactions: | 75,000+ |
| PR Value: | AED 255,500 |
| AVE: | AED 73,000 |
| Top Performing Influencers | |
| Mohd Almazmi: | 969K+ views | 26.8K+ interactions |
| Strongest performance across all metrics | |
| B. Kar: | 623K+ views | 12.2K+ interactions |
| Tariq Hijjawi: | 347K+ views | 16.6K+ interactions |
Nabil Moustafa, Moh Khaled, Yaser Khaled, Elnaz Safi, Doaa Ali, Sirin – collectively delivered thousands of views and steady interaction rates, adding depth and scale to the campaign.
Positioned Alfa Romeo as a brand with deep heritage and modern relevance.
Strengthened community engagement through celebration and storytelling.
Reinforced Alfa Romeo’s identity as a symbol of Italian craftsmanship and performance excellence.