It’s undeniable that Instagram has quickly become the go-to platform for creativity, visibility, and engagement. Brands and content creators alike are using it to showcase everything they have to offer and one medium that truly stands out on the platform is Reels. While there’s no single rulebook for creating Reels, here are a few ways they can dramatically boost your reach. Here’s how to get started—and most importantly stand out:
Understand the Platform
Like any other social media platform, it’s important to understand what does and doesn’t work on Instagram. Over the last few years, Reels have become one of the platform’s most powerful communication tools. These short, entertaining videos (usually between 15 to 90 seconds) have the potential to reach massive audiences beyond your followers. Instagram’s algorithm actively favors Reels, making them one of the best ways to grow organically.
Before diving in, spend time exploring trending sounds, editing styles, and challenges to understand what captures attention.
Focus on Storytelling
The heart of great communication is storytelling. The best Reels aren’t just random clips stitched together; they tell a mini-story. Hook viewers within the first 3 seconds with an eye-catching visual or an intriguing question. Whether it’s a transformation, a how-to, a behind-the-scenes moment, or a relatable skit, every Reel should follow the golden rule of storytelling is make a point and create a clear beginning, middle, and end.
Use Trends, But Add Your Twist
Jumping on trends is a smart move for discoverability, but to truly stand out, you need to make the trend your own. Add your unique spin to popular audio, remix viral dances with your brand’s flavor, or bring humor that feels authentic to you.
Example: When Duolingo joined TikTok trends, they didn’t just copy dances or memes — they had their giant green owl mascot do hilarious, chaotic versions of trends, making it unmistakably “Duolingo” while still riding the wave of what was popular.
Optimize Every Reel
Optimization matters—from captions and hashtags to thumbnails and posting times. Keep captions concise but compelling, and naturally weave in keywords to boost discoverability. Mix trending hashtags with niche ones to broaden your reach, and select a cover image that fits your overall feed aesthetic for a polished look.
Engage, Engage, Engage
Don’t just post and ghost. Consistent engagement is key to building a loyal and active community. Respond to comments thoughtfully, not just with emojis, but with real conversations that show you’re listening. Take the time to interact with similar creators by liking, commenting, and sharing their content too; collaboration and mutual support can open new doors for exposure. Encourage your audience to take action through clear calls-to-
action (CTAs), whether it’s asking them to comment, save the post, share it with a friend, or tag someone who would relate.
At the end of the day, Instagram Reels aren’t about being perfect, they’re about showing your personality. Show up consistently, experiment often, and most importantly, have fun with it.
Need help taking your Instagram Reels to the next level? Contact us today — we’d love to help you grow your brand with content that connects.
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Do you have a project in mind?
Let’s talk.