Emirates Gold
Emirates Gold, Dubai’s premier gold refinery with a legacy of 33 years, partnered with BUZ Marketing to scale their digital presence, enhance brand visibility, and modernize their communication. With an established reputation in the precious metals sector, Emirates Gold sought to connect with today’s digitally savvy audience across Instagram, LinkedIn, Meta, and YouTube — while reinforcing its legacy of excellence.
• Reaffirm Emirates Gold’s premium market positioning
• Build a strong, future-ready digital footprint
• Engage new-age investors and industry audiences.
• Build a strong, future-ready digital footprint
• Engage new-age investors and industry audiences.
1. Premium Brand Storytelling:
Visual narratives showcasing legacy, trust, and craftsmanship
2. Product Showcases:
Focused features on minted bars, custom bullion, and refining excellence
3. Thought Leadership:
Industry insights, gold investment education, and CSR initiatives
4. Seasonal Campaigns:
Eid, Diwali, DSF, Chinese New Year activations for localized resonance
5. Platform-First Execution:
Optimized content strategies for LinkedIn, Instagram, YouTube
6. Strategic PR:
Secured media features amplifying Emirates Gold’s milestones and expertise
Visual narratives showcasing legacy, trust, and craftsmanship
2. Product Showcases:
Focused features on minted bars, custom bullion, and refining excellence
3. Thought Leadership:
Industry insights, gold investment education, and CSR initiatives
4. Seasonal Campaigns:
Eid, Diwali, DSF, Chinese New Year activations for localized resonance
5. Platform-First Execution:
Optimized content strategies for LinkedIn, Instagram, YouTube
6. Strategic PR:
Secured media features amplifying Emirates Gold’s milestones and expertise
Key Wins
- . 30+% growth in social media following.
- . 25+% engagement rate improvement across LinkedIn and Instagram
- . Multiple PR features in top UAE business media
- . Boosted organic traffic and elevated investor visibility.
- . Shifted Perception from Industry Veteran to Digital-First Leader
- . Built a future-ready brand presence without compromising Emirates Gold’s rich legacy.