Launching Campa in the GCC
Campa, the iconic Indian beverage brand under the Reliance Beverages umbrella, made its GCC debut in early 2025, beginning with a major brand showcase at Gulfood Dubai. With no prior digital presence in the region, our mission was clear: establish Campa as a must-have lifestyle beverage through a bold content marketing strategy and localized storytelling across Instagram, Facebook, YouTube Shorts, and TikTok.
• Launch Campa GCC as a premium yet nostalgic juice brand with strong regional relevance.
• Build awareness through high-impact digital assets.
• Spark organic engagement and consumer excitement across the Gulf.
• Build awareness through high-impact digital assets.
• Spark organic engagement and consumer excitement across the Gulf.
Created a regionally tailored visual identity: vibrant fruit-forward content, bold pops of color, and youth-centric energy
Localized storytelling: crafted relatable content reflecting GCC culture, occasions, and lifestyle moments
Platform-first content production: built native-first reels, carousels, and Shorts optimized for IG/FB/YT/TikTok
Soft rollout: kicked off with teaser content, influencer sampling, and street-style videos to drive curiosity
Tone of voice: fresh, fun, and fizz-filled — aligned with wellness, community, and everyday indulgence
Localized storytelling: crafted relatable content reflecting GCC culture, occasions, and lifestyle moments
Platform-first content production: built native-first reels, carousels, and Shorts optimized for IG/FB/YT/TikTok
Soft rollout: kicked off with teaser content, influencer sampling, and street-style videos to drive curiosity
Tone of voice: fresh, fun, and fizz-filled — aligned with wellness, community, and everyday indulgence
• Featured at Gulfood 2025, Dubai – marked the brand’s official introduction to the region
• Influencer collabs across UAE, Oman, Qatar, and Bahrain for market buzz
• Dynamic in-feed campaigns showcasing Campa’s Fizz Your Way content angle
• Influencer collabs across UAE, Oman, Qatar, and Bahrain for market buzz
• Dynamic in-feed campaigns showcasing Campa’s Fizz Your Way content angle
Results (First 90 Days)
• 1,800+ organic followers on Instagram with zero ad spend
• 7.2% average engagement rate across platforms
• Over 40+ engaging assets produced (reels, carousels, stories)
• Established a recognizable digital footprint across GCC with influencer-driven momentum
• 7.2% average engagement rate across platforms
• Over 40+ engaging assets produced (reels, carousels, stories)
• Established a recognizable digital footprint across GCC with influencer-driven momentum