Re-introducing the luxury Danish furniture brand in the UAE
BoConcept, a Danish furniture brand needs no introduction for the well-traveled discerning audience. The aim for the brand was to connect with the newer audience, the millennials, the UAE locals.
Agency customized a communications plan to re-introduce the brand in the market with localized content targeting media and through social media platforms and performance marketing.
By localizing the overall global brand strategy and creating ‘GLOCAL’ content the awareness campaign witnessed an increase in store footfalls by 15% in 2020 compared to 2019 and increase in social media queries by 10% quarter on quarter.