The brief was to host an activation celebrating 30 years of Steve Madden, while addressing one main objective – an engaging event for customers and media. Dubai was also the global launch market for the 30-year anniversary for the brand, which added to the importance of the event.

After multiple brainstorming sessions, we presented a whole day plan with three key activations lined up instead of one.

The first event being a sole media interaction at the fashion lounge of Dubai Mall, followed by a store activation with Steve Madden where customers got to interact with him and win a pair. The grand day was concluded with an after-party session at Armani/Privé.
We ensured all the venues were exclusively booked for the brand, to give the celebratory event a grand gesture. All this was organized in a budget of 250K