Lacnor, the UAE’s leading player in the fruit juice and dairy sector, is proudly celebrating 40 years of strong presence within the region.

As the communication partner on board our efforts were to create active buzz around the milestone achieved and to also come up with ideas that take them to the next level.

As an outcome of our collaborated ideation, we launched the ‘Lacnor Kids Fit Squad’ – an initiative aimed at promoting healthy eating and an active lifestyle, especially amongst children and young people. In collaboration with Dubai Sports Council, this unique initiative is hosting fun healthy activities across all major schools in the UAE. “Lacnor Kids Fit Squad” has already partnered with 10 schools successfully and plans to organize the health initiative with another 60 schools by the end of 2019.