When Happy life, a popular FMCG distribution firm decided to launch their own water brand – Better Life, our efforts were to not only launch the product but also to stand out in the clutter of already available water options.​

Having handled Masafi water and juices for 3 years, our team decided with a unique positioning for Better Life – ‘UAE’s Happy Water’. Based on product led reasonings, we not only got media traction but also huge engagement on social channels.​​

We ensured we support the brand with creative content along with strong digital marketing campaigns that was aimed at more reach and engagement.​​