Giving UAE its Happy Water
When Happy life, a popular FMCG distribution firm decided to launch their own water brand – Better Life, our efforts were to not only launch the product but also to stand out in the clutter of already available water options.
Having handled Masafi water and juices for 3 years, our team decided with a unique positioning for Better Life – ‘UAE’s Happy Water’. Based on product led reasonings, we not only got media traction but also huge engagement on social channels.
We ensured we support the brand with creative content along with strong digital marketing campaigns that was aimed at more reach and engagement.