Supporting the vision to grow within the luxury and masstige fashion group
BUZ managed the PR mandate for De Rigo since 2012, when the company was handled by a distributor called Division. Our brief was to generate prominent visibility for the brand within the media landscape both online and offline.
While our team did a great job in generating visibility, as part of the strategy we also introduced ongoing media engagement through various quirky activations.
The marketing efforts amplified by the PR support resulted into great sales and performance. After reporting successful numbers, in 2016 the distributor was soon transformed into an owned office by De Rigo.
Along with, we also handled the corporate communicate the lifestyle aspect for the brand announcing their entry.