Launched in the UK in 2004, Pepe’s Piri Piri is UK’s largest Piri Piri Chicken franchise.

With plans to enter the Middle East market, Pepe’s launched its first-ever outlet in the UAE in October 2020 amidst the covid-19 pandemic. Pepe’s aim was to standout in this highly competitive F&B market with increased footfalls to the store and takeaway orders.

BUZ recommended a very decisive awareness-led Social Media Campaign backed by a strategic communications rollout to create buzz for the brand.

Agency recommended collaboration with the right delivery partners leading to an increase in takeaway / delivery orders within a month. Partnering with the right set of influencers brought in the social awareness, followed by a rise in footfall to the outlet.