Sumo Sushi & Bento

Narrating the journey of a homegrown brand

Sumo Sushi & Bento was launched in 2000 by a group of well-traveled food enthusiasts offering Japanese cuisine.

20 years later in a cluttered F&B market with many Japanese players in the UAE, we devised a customized communications approach aligning our message across marketing channels.

We narrated the brand journey, build a relevant connect to bring in the footfalls, tapping new customers and building loyalty amongst our regulars. A combined and focused approach with key media and influencers led to success of the campaign. BUZ strategized the approach on all communication platforms including social media and influencer outreach that garnered a 60% jump in the brand awareness & engagement campaign.