Alpha Romia Giulia & Stelvio
Gargash Motors, the official distributor of Alfa Romeo in the UAE, hosted an exclusive launch event on 12th February 2025 at Auto Millennium Group, Dubai, to unveil the limited-edition Giulia and Stelvio Quadrifoglio Super Sport models. The event also marked the introduction of the Bespoke Edizione Program, Alfa Romeo’s premium customization platform offering tailored design and performance enhancements.
The key goals of the event were to:
• Drive awareness and excitement around the new Quadrifoglio Super Sport editions.
• Highlight Alfa Romeo's commitment to luxury performance and personalization..
• Spark organic engagement and consumer excitement across the Gulf.
1. Private Launch Experience:
Hosted an invite-only event targeting automotive media, social influencers, and VIP
clients, offering a hands-on preview of the new models.
2. Hero Product Display:
Positioned the Giulia and Stelvio Quadrifoglio Super Sport at the center of the experience, with spotlight segments highlighting key performance features and customization options.
3. Media & Press Engagement:
Conducted one-on-one sessions, product briefings, and facilitated test drives to ensure in-depth editorial coverage.
4. Influencer Collaborations:
Partnered with top automotive influencers in the region to share exclusive behind- the-scenes content, driving organic reach across social media platforms.
2. Hero Product Display:
Positioned the Giulia and Stelvio Quadrifoglio Super Sport at the center of the experience, with spotlight segments highlighting key performance features and customization options.
3. Media & Press Engagement:
Conducted one-on-one sessions, product briefings, and facilitated test drives to ensure in-depth editorial coverage.
4. Influencer Collaborations:
Partnered with top automotive influencers in the region to share exclusive behind- the-scenes content, driving organic reach across social media platforms.
Results & Impact
Media Coverage
• Featured in top-tier publications and automotive websites across the UAE.
• Secured editorial placements and video reviews showcasing the new models.
Social Media Amplification
• High engagement on Instagram and YouTube through influencer-led content and live event stories.
• Spikes in brand mentions and test drive inquiries post-event.
Brand Reinforcement
• Strengthened Alfa Romeo’s positioning as a luxury performance brand with a distinct Italian heritage and bespoke craftsmanship offering.
• Successfully introduced the Bespoke Edizione Program, paving the way for future personalization campaigns.
• Featured in top-tier publications and automotive websites across the UAE.
• Secured editorial placements and video reviews showcasing the new models.
Social Media Amplification
• High engagement on Instagram and YouTube through influencer-led content and live event stories.
• Spikes in brand mentions and test drive inquiries post-event.
Brand Reinforcement
• Strengthened Alfa Romeo’s positioning as a luxury performance brand with a distinct Italian heritage and bespoke craftsmanship offering.
• Successfully introduced the Bespoke Edizione Program, paving the way for future personalization campaigns.