GAC Empowr launch
GAC Motor, under Gargash Group, hosted an exclusive launch event on February 25, 2025, at the Dubai Autodrome, Motor City, to unveil the GAC EMPOW R — a high performance sedan aimed at redefining value in its segment. The event provided automotive media and key influencers a dynamic, first-hand driving experience to showcase the car's design, power, and technology.
• Drive awareness and buzz for the EMPOW R model across the UAE.
• Engage the automotive media and influencer community with a memorable, performance-led experience.
• Position the EMPOW R as a competitive, value-driven option in the performance
sedan category.
1. Venue Selection – Dubai Autodrome:
• A performance-led venue was chosen to allow live demonstrations and on-track driving sessions to showcase the car’s dynamic capabilities.
2. Curated Guest List:
• Invited a select mix of automotive journalists, digital auto reviewers, and regional influencers to ensure authentic content generation and media coverage.
3. Experiential Test Drives:
•Hosted structured track drives and interactive demos to immerse guests in the full performance offering of the EMPOW R.
4. Content Capture: •
On-ground teams facilitated high-quality photography and videography for both real-time social engagement and post-event promotional assets.
• A performance-led venue was chosen to allow live demonstrations and on-track driving sessions to showcase the car’s dynamic capabilities.
2. Curated Guest List:
• Invited a select mix of automotive journalists, digital auto reviewers, and regional influencers to ensure authentic content generation and media coverage.
3. Experiential Test Drives:
•Hosted structured track drives and interactive demos to immerse guests in the full performance offering of the EMPOW R.
4. Content Capture: •
On-ground teams facilitated high-quality photography and videography for both real-time social engagement and post-event promotional assets.
Results & Impact
Media Coverage
• Featured in leading regional automotive publications and lifestyle media.
• Drive Arabia and other outlets published positive reviews and highlights from the event.
Social Buzz
• Strong influencer-led content drove organic reach on Instagram, TikTok, and YouTube.
• Created a spike in test drive requests and inquiries within days of the event.
Brand Repositioning
•Recast GAC as a performance-oriented, high-value brand within the UAE market.
•Positioned the EMPOW R as a smart, stylish, and spirited sedan offering performance without premium pricing.
• Featured in leading regional automotive publications and lifestyle media.
• Drive Arabia and other outlets published positive reviews and highlights from the event.
Social Buzz
• Strong influencer-led content drove organic reach on Instagram, TikTok, and YouTube.
• Created a spike in test drive requests and inquiries within days of the event.
Brand Repositioning
•Recast GAC as a performance-oriented, high-value brand within the UAE market.
•Positioned the EMPOW R as a smart, stylish, and spirited sedan offering performance without premium pricing.