The “Shop, Win & Zoom Away” campaign invited shoppers to spend AED 200 or more at any participating mall, scan the in-store QR code, and enter their details to instantly join the digital raffle, a low-threshold, high-reward mechanic designed to convert summer browsers into active participants. Built on the RaffleTech platform, the four-step Scan, Enter, Get Coupons, and Win journey made entry effortless across cozy neighbourhood boutiques and world-renowned flagship stores alike. The prize proposition was engineered for excitement: a total of 10 EXEED LX SUVs, with one lucky shopper zooming away in a brand-new car every single week and one final mega winner taking home two cars on the closing day of DSS. Playful, summer-forward creative, “Why ordinary when you can Dubai-it!”, positioned the ultimate indoor mall stroll as the season’s must-do experience.

By anchoring the campaign to an aspirational yet attainable reward and an accessible AED 200 entry threshold, the activation encouraged repeat visits and multiple entries throughout the summer. Weekly car giveaways kept engagement high across participating malls, while the double-car mega prize created a strong finale that concentrated attention and footfall at the close of the season. The campaign strengthened the retail experience during DSS and further demonstrated RaffleTech’s ability to deliver seamless, high-participation digital raffles that benefit both retailers and shoppers.