Delivered in partnership with Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers, the “Win Your Home in Dubai” campaign introduced a first-of-its-kind citywide Shop, Scan & Win experience powered by the RaffleTech platform. Shoppers spending AED 500 or more at any participating outlet could scan a campaign QR code and upload their receipt to receive a digital raffle entry, with every additional eligible spend increasing their chances of winning. The campaign spanned more than 1,000 brands and 3,500 retail outlets across Dubai and ran through major retail peaks including Eid Al Adha, the 3 Day Super Sale, and Dubai Summer Surprises. Advanced QR participation, secure receipt uploads, intelligent validation, and real-time customer engagement created a seamless digital journey, while a headline prize pool of 11 Binghatti studio apartments and one two-bedroom grand-prize apartment gave shoppers a tangible, aspirational reason to keep participating across twelve weekly draws.

The campaign redefined retail engagement in Dubai by converting routine purchases into a compelling reason to shop, scan, and return week after week. Weekly draws from June through August sustained momentum across the full season, with verified winners announced consistently and prize collection managed through the platform’s validation workflow. By pairing a high-value, life-changing prize proposition with a frictionless digital entry experience, the activation deepened shopper participation across thousands of outlets and reinforced RaffleTech’s position as the technology partner behind some of Dubai’s largest retail campaigns, proving that digital retail engagement can be smarter, faster, and more rewarding at citywide scale.