The “Buy Jewellery, Win 3KG Gold” campaign ran from 2 July to 30 August 2026 across more than 200 participating jewellery outlets in Dubai. Customers spending AED 500 or more on gold, diamond, or pearl jewellery received a digital raffle entry through the RaffleTech platform, using the familiar Scan, Enter, and Get Coupons journey for a fast, secure sign-up. The prize structure was built around gold itself, the most resonant reward for the category, with a total pool of 3 kilograms: eight weekly winners each receiving 250 grams of gold across eight draw dates, and one grand-prize winner receiving a full kilogram of gold announced on 30 August 2026. Clear terms governing coupon validity, receipt verification, and winner authentication, backed by DFRE and BUZ, gave the promotion credibility and transparency across the whole participating network.

The campaign gave shoppers a timely, high-value incentive to invest in jewellery during the summer season, whether buying for a special occasion, gifting, or investing in gold. Weekly draws beginning 12 July sustained engagement across the two-month period, with verified winners announced and prizes claimed against original receipts and government-issued ID under a robust verification framework. By tying the reward directly to the product category and running the activation on a trusted digital raffle platform, the promotion strengthened participation across 200-plus jewellery outlets and reinforced RaffleTech's track record of delivering secure, high-participation retail campaigns for Dubai’s marquee shopping seasons.