Diamond Arabiae Upscaling 40-year-old brand legacy Rejuvenating Diamond Arabia’s digital presence across Social & Digital channels After being stagnant in the digital space for nearly 3 years, it was difficult for Diamond to break the digital space and build an online community We created a campaign-wise social and digital strategy that helped us break through […]
Happy Life Giving UAE its Happy Water When Happy life, a popular FMCG distribution firm decided to launch their own water brand – Better Life, our efforts were to not only launch the product but also to stand out in the clutter of already available water options. Having handled Masafi water and juices for 3 […]
Scoopi Launching new restaurants with successful campaigns From fine dining to new concepts, BUZ proudly associates with successful F&B brands. BUZ has not only conducted successful campaigns but also launched new restaurants with a unique positioning. Some of our successful brand launch campaigns; Tresind – Modernist gourmet experience – ‘Introducing molecular gastronomy to Dubai for […]
Lacnor Celebrating 40 years of Lacnor in the Middle East Lacnor, the UAE’s leading player in the fruit juice and dairy sector, is proudly celebrating 40 years of strong presence within the region. As the communication partner on board our efforts were to create active buzz around the milestone achieved and to also come up […]
Sumo Sushi & Bento Narrating the journey of a homegrown brand Sumo Sushi & Bento was launched in 2000 by a group of well-traveled food enthusiasts offering Japanese cuisine. 20 years later in a cluttered F&B market with many Japanese players in the UAE, we devised a customized communications approach aligning our message across marketing […]
Pepe’s Piri Piri Launch of a British QSR brand in the UAE Launched in the UK in 2004, Pepe’s Piri Piri is UK’s largest Piri Piri Chicken franchise. With plans to enter the Middle East market, Pepe’s launched its first-ever outlet in the UAE in October 2020 amidst the covid-19 pandemic. Pepe’s aim was to […]