Jawhara Jewellery Reaching new audiences to the new heights Jewellers since 1907, adorns extensive knowledge and success within the jewellery sector. As an Emirati Jewellery label, the brand resonates well with the local residents and Arab expats. The challenge presented to BUZ was reaching out to a larger audience across the GCC market. From western […]
Steve Madden Celebrating 30 years of Steve Madden in Dubai The brief was to host an activation celebrating 30 years of Steve Madden, while addressing one main objective – an engaging event for customers and media. Dubai was also the global launch market for the 30-year anniversary for the brand, which added to the importance […]
Brand Bazaar Unveiling Fashion Brands With a Fresh Perspective In midst of popular international brands, both our clients – Landmark Group & Apparel Group launched two exciting brands focusing on the local market. Brand Bazzaar (BBZ) Simple mission, ‘top brands at great prices. The stores offer constantly changing, a versatile treasure hunt with thousands of […]
REBECCA MINKOFF Helping an icon brand maintain its status as the one of the best. Rebecca Minkoff has been in the market for over 6 years and did not enjoy a great brand awareness. BUZ was appointed to tackle the very pain point and help create content within the digital space By accelerating the adoption […]
Ninewest Localizing groundbreaking campaign into markets We manage the social media mandate for New York footwear and accessories label Nine West. The brand has a wealth of content and imagery across its global fan pages. Although the visuals and content were appealing, it did not connect with the Middle East Audience. We hence suggested and […]
DE RIGO Supporting the vision to grow within the luxury and masstige fashion group BUZ managed the PR mandate for De Rigo since 2012, when the company was handled by a distributor called Division. Our brief was to generate prominent visibility for the brand within the media landscape both online and offline. While our team did […]
BOCONCEPT UAE Re-introducing the luxury Danish furniture brand in the UAE BoConcept, a Danish furniture brand needs no introduction for the well-traveled discerning audience. The aim for the brand was to connect with the newer audience, the millennials, the UAE locals. Agency customized a communications plan to re-introduce the brand in the market with localized […]