BUZ developed and executed a strategic thought leadership PR approach that positioned Gargash Motors not only as an automotive powerhouse but as a deeply rooted UAE conglomerate built on heritage and continuous reinvention. The campaign centred on in-depth interviews and editorial features with Shebab Gargash, using his leadership perspective as the narrative lens to explore Gargash’s evolution from a general trading company into a diversified national group. Strategic media placements were secured across both Arabic and English platforms, including Al Bayan and Gulf News, ensuring relevance across audiences while reinforcing Gargash’s alignment with the UAE’s growth story, values, and long-term vision.

The campaign successfully elevated Gargash Motors’ positioning as a values-driven, future-focused organisation with strong national relevance. Through authoritative media placements and authentic leadership storytelling, Gargash’s legacy, principles, and philosophy of reinvention were clearly communicated to diverse audiences. The thought leadership pieces deepened brand credibility, strengthened executive visibility, and reinforced Gargash Motors’ role as a trusted, evolving UAE conglomerate that grows in step with the nation’s progress.