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GAC Empowr launch

GAC Empow R launch

GAC Motor, under Gargash Group, hosted an exclusive launch event on February 25, 2025, at the Dubai Autodrome, Motor City, to unveil the GAC EMPOWR — a high performance sedan aimed at redefining value in its segment. The event provided automotive media and key influencers a dynamic, first-hand driving experience to showcase the car’s design, power, and technology.

• Drive awareness and buzz for the EMPOW R model across the UAE.

• Engage the automotive media and influencer community with a memorable, performance-led experience.

• Position the EMPOW R as a competitive, value-driven option in the performance
sedan category.

1. Venue Selection – Dubai Autodrome:
• A performance-led venue was chosen to allow live demonstrations and on-track
driving sessions to showcase the car’s dynamic capabilities.

2. Curated Guest List:
• Invited a select mix of automotive journalists, digital auto reviewers, and regional
influencers to ensure authentic content generation and media coverage.

3. Experiential Test Drives:
•Hosted structured track drives and interactive demos to immerse guests in the full
performance offering of the EMPOW R.

4. Content Capture:
•
On-ground teams facilitated high-quality photography and videography for both
real-time social engagement and post-event promotional assets.

Results & Impact

Media Coverage
• Featured in leading regional automotive publications and lifestyle media.

• Drive Arabia and other outlets published positive reviews and highlights from the event.

Social Buzz
• Strong influencer-led content drove organic reach on Instagram, TikTok, and YouTube.

• Created a spike in test drive requests and inquiries within days of the event.

Brand Repositioning
•Recast GAC as a performance-oriented, high-value brand within the UAE market.

•Positioned the EMPOW R as a smart, stylish, and spirited sedan offering performance
without premium pricing.

09May
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