PR & Media Outreach
• The campaign generated strong media interest
• 68 PR mentions across top-tier outlets
• A total reach of 616.8 million impressions
. Estimated $614,250 PR value and $175,500 AVE

1. Venue Selection – Dubai Autodrome:
• A performance-led venue was chosen to allow live demonstrations and on-track
driving sessions to showcase the car’s dynamic capabilities.

2. Curated Guest List:
• Invited a select mix of automotive journalists, digital auto reviewers, and regional
influencers to ensure authentic content generation and media coverage.

3. Experiential Test Drives:
•Hosted structured track drives and interactive demos to immerse guests in the full
performance offering of the EMPOW R.

4. Content Capture:
•
On-ground teams facilitated high-quality photography and videography for both
real-time social engagement and post-event promotional assets.

Three major raffle events were held on dedicated stages with Eid-themed branding.


• Hosted by popular emcee Rahaf Al Tawil and DFRE representatives
• Featured roaming entertainment by 6 professional artists at each venue>
• 4 dynamic performance sets daily, covering all mall zones
• Engaged thousands of shoppers with festive walkabouts, interactive sets, and vibrant decor

Campaign supported across “Shop and Win Rewards” and mall social media platforms generation 1.5Million Views that helped drive daily engagement

Participation & Engagement
• Significant year-on-year (YoY) growth in raffle entries and mall footfall
• High repeat participation and positive shopper sentiment
• Strong social media performance and customer interaction

Estimated AED 21 million worth of brand visibility
42 in-mall display assets across all participating malls, including:

1. Large format banners
2. Backlit displays
3. Point-of-sale branding