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Launching Campa in the GCC

Campa, the iconic Indian beverage brand under the Reliance Beverages umbrella, made its GCC debut in early 2025, beginning with a major brand showcase at Gulfood Dubai. With no prior digital presence in the region, our mission was clear: establish Campa as a must-have lifestyle beverage through a bold content marketing strategy and localized storytelling across Instagram, Facebook, YouTube Shorts, and TikTok.

Objective

• Launch Campa GCC as a premium yet nostalgic juice brand with strong regional relevance.
• Build awareness through high-impact digital assets.
• Spark organic engagement and consumer excitement across the Gulf.

Strategy

Created a regionally tailored visual identity: vibrant fruit-forward content, bold pops of color, and youth-centric energy
Localized storytelling: crafted relatable content reflecting GCC culture, occasions, and lifestyle moments
Platform-first content production: built native-first reels, carousels, and Shorts optimized for IG/FB/YT/TikTok
Soft rollout: kicked off with teaser content, influencer sampling, and street-style videos to drive curiosity
Tone of voice: fresh, fun, and fizz-filled — aligned with wellness, community, and everyday indulgence

Key Moments

• Featured at Gulfood 2025, Dubai – marked the brand’s official introduction to the region
• Influencer collabs across UAE, Oman, Qatar, and Bahrain for market buzz
• Dynamic in-feed campaigns showcasing Campa’s Fizz Your Way content angle

Results (First 90 Days)

• 1,800+ organic followers on Instagram with zero ad spend
• 7.2% average engagement rate across platforms
• Over 40+ engaging assets produced (reels, carousels, stories)
• Established a recognizable digital footprint across GCC with influencer-driven momentum

Launching Campa in the GCC

April 24, 2025

BUZ

by admin

Launching Campa in the GCC Campa, the iconic Indian beverage brand under the Reliance Beverages umbrella, made its GCC debut in early 2025, beginning with a major brand showcase at Gulfood Dubai. With no prior digital presence in the region, […]

Sport Impact Summit (SIS)

February 18, 2025

BUZ

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Sport Impact Summit (SIS) Conceiving and executing the inaugural Sport Impact Summit (SIS) in collaboration with co-founders. Challenge:To launch a meaningful and impactful event that inspires the sports community while addressing sustainability, a less-explored topic in the glamorous world of […]

Chinese New Year Shop & Win

February 18, 2025

BUZ

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Chinese New Year Shop & Win This Chinese New Year, your shopping could bring you amazing rewards! Shop at participating malls in the city from 20 January to 02 February 2025, and stand a chance to win cash prizes totaling […]

Dubai Shopping Festival 2024

February 18, 2025

BUZ

by admin

Dubai Shopping Festival 2024 SHOP, SCAN & WIN CreativeTo make the 30th edition of the Dubai Shopping Festival an unforgettable experience by positioning it as the best city attraction through enticing shopping rewards. Our Solution:BUZ collaborated with shopping malls across Dubai to […]