BUZ Archives - Page 6 of 9 - BUZ Management & Marketing Agency

NXT Cars Influencer Campaign

Date: 2025
Location: Umm Suqeim & Aweer Showrooms, Dubai
Occasion: NXT Big Weekend Sale Activation
Partner Agency: BUZ Marketing & Communications

Objective

Drive mass awareness and footfall to NXT showrooms during the Big Weekend Sale by leveraging content creators to showcase unbeatable car deals and dynamic showroom
experiences in real time.

Strategy

Influencer Activation at Scale:
10 diverse influencers across Instagram and TikTok were handpicked to maximize reach, storytelling, and content variety. Each creator produced platform-specific content that spotlighted showroom visits, sale highlights, and promotional offers.

Multi-Platform Content Approach:
Deliverables included 1 Reel each on Instagram and TikTok, along with 3+ Stories per influencer. Some creators went above and beyond with bonus story content, amplifying the campaign organically at no extra cost.

Clear Call-to-Action Messaging:
Content strongly emphasized NXT’s unique offers — up to AED 30,000 in discounts, free warranty, and flexible finance plans — across a wide range of car brands, including EVs.

Results & Impact

Content Performance
Total Reels/TikTok Views:	942,677+
Total Instagram & TikTok Stories Views:	2,065,481+
Overall Engagement
Reel Likes & Comments:	20K+
Shares:	Thousands across platforms
Story Interactions:	Strong across influencers

Top Performing Influencers

Nabil Al Nahhas:	419K+ IG Reel views \| 3.3K+ shares \| Strongest overall performance
Mustafa Omar:	71K+ IG views + 35K TikTok views \| 112K+ story views \| Most engaging stories
Mico Banua:	91K+ views \| 3.5K likes \| High shareability
Nidhi:	79K+ IG views \| 8000+ story interactions \| Strong audience engagement

Brand Reinforcement

This campaign successfully positioned NXT Cars as a go-to destination for value-driven automotive purchases. By showcasing high-impact visuals from the showroom floor and directly promoting offers through real-time and short-form content, the campaign fueled both visibility and action.

The strategic use of video-first formats (Reels + Stories) contributed to a compelling digital presence, while cross-platform storytelling helped reach broader demographics during a high-intent sales period.