BUZ executed an integrated PR strategy focused on spotlighting Emirates Gold’s key partnerships and industry-first innovations. This included the collaboration with Joyalukkas to introduce an exclusive collection of certified 24-karat gold bars for consumers across the UAE and wider region, reinforcing shared values of trust, quality, and craftsmanship. In parallel, BUZ amplified the launch of the fintech-enabled Gold ATM in partnership with Public Gold, highlighting its debut at Almas Tower and its offering of 24/7 secure access to a wide range of premium gold and silver bars. Strategic press releases and editorial placements were secured across local, financial, and trade media to communicate both the legacy and innovation driving Emirates Gold’s evolution.

The campaign successfully positioned Emirates Gold as a trusted authority that balances heritage with innovation in a regulated and credibility-driven industry. Media coverage reinforced confidence in the brand’s partnerships, showcased its commitment to accessibility and technological advancement, and elevated public awareness of new investment pathways through physical bullion. The PR efforts strengthened Emirates Gold’s reputation as a dependable partner for both traditional and modern gold consumers, while reinforcing its leadership within the regional precious metals market.