GAC Aion & Hyptec Influencer & Media Campaign
Date: March 2025
Location: UAE
Occasion: Launch Event for GAC’s Electric Vehicle Brands: Aion & Hyptec
Partner Agency: BUZ Marketing & Communications
Drive maximum visibility, social engagement, and media coverage for the launch of Aion and Hyptec in the UAE by leveraging both macro and micro-influencers alongside a robust PR push.
Two-Tiered Influencer Strategy:
Engaged top automotive creators like Arab GT and Mohamed Khaled for authority and reach, alongside lifestyle and tech-savvy micro-influencers such as Prem Nikam, Laith Alaqqad, and Maria Paula to ensure diverse audience penetration.
Event Coverage + Teaser Builds:
All influencers shared teasers before the launch and attended the event, generating Reels, TikToks, Stories, and YouTube Shorts with real-time content capturing GAC’s innovation and futuristic electric mobility vision.
Media Syndication:
Secured coverage across 100+ regional and international outlets including MSN, Yalla Motor, Top Gear ME, Al Bayan, and AutoZone.
| Influencer Campaign Reach & Engagement | |
| Total Views: | 5.57 million+ |
| Reels: | 4.47M+ |
| Stories: | 1.1M+ |
| Engagement | |
| Reel Engagements: | 46.8K |
| Story Interactions: | 21.5K+ |
| Shares: | 15.5K |
| Prem Nikam: | 385K+ reel views | High virality |
| Arab GT: | 310K+ views | Strong authority engagement |
| Mohamed Khaled Ella: | 302K+ views | Cross-platform boost (YouTube Shorts + Carousel) |
| Sarah Gazioglu: | 266K+ views | Lifestyle-meets-tech storytelling |
| Laith Alaqqad: | 213K+ views | 3,104 shares – highest share count of all influencers |
| Total PR Reach: | 569.5 million+ |
| Total Coverage: | 101+ placements |
| PR Value: | $618,100 |
| AVE: | $176,600 |
The campaign effectively positioned GAC Aion and Hyptec as pioneers of next-gen electric mobility in the UAE. Through a perfect blend of real-time event storytelling and broad media amplification, the launch gained massive digital traction and high audience affinity across automotive, tech, and lifestyle segments.