GAC Motor – Flash Sale Influencer Campaign 2025
Date: October 18–28, 2025
Location: UAE
Partner Agency: BUZ Marketing & Communications
To amplify visibility and engagement for GAC Motor’s 2026 model lineup during its limited-time Flash Sale promotion in the UAE, driving both online awareness and showroom visits through multi-segment influencer storytelling.
Diverse Influencer Mix:
The campaign featured six creators spanning Emirati, Arab, Indian, and Filipino communities, chosen
to represent the UAE’s multicultural audience. Each influencer spotlighted GAC’s 2026 models — GS8, EMPOW, and EMPOWR — while emphasizing the exclusive promotional offers: up to AED 20,000 off, free registration, and a 5-year warranty.
Content Approach:
A reel-first strategy was implemented to align with audience behavior on Instagram, TikTok, and
Snapchat. Influencers created high-energy, offer-driven content showcasing vehicle features, price drops, and limited-time benefits with clear call-to-action messaging. Bilingual and Arabic-led
storytelling was prioritized to enhance relatability and local engagement.
| Overall Performance: | |
| Total Reach: | 3.15M+ views across Reels and Stories |
| Reel Views: | 3,009,784 |
| Story Views: | 146,638 |
| Total Engagement: | 46,382 reel engagements | 676 story interactions |
| Top Performing Influencers: | |
| Twins Dubai: | 1.45M+ views | 9,804 likes | 3,311 shares | 221 comments |
| Bony Kar: | 704K+ views | 14,798 likes | 1,541 shares | 201 comments |
| Mark Illano: | 380K+ views | 4,685 likes | 993 shares | 168 comments |
| Hussain Bin Zayed: | 106K+ views | 1,616 likes | 3,648 shares | 120 comments |
| Hadieh Meriee: | 92K+ views | 1,204 likes | 130 shares | 55 comments |
| Gabrianna Ann: | 244K+ views | 1,102 likes | 2,009 shares | 73 comments |
| Audience Interaction & Sentiment: |
| Campaign content received over 3.1 million organic views, generating strong engagement from both Arabic-speaking and expat communities. |
| Offer messaging (“Up to AED 20,000 off”) achieved high recall across comment threads, signaling clarity and excitement around the Flash Sale. |
| Positive sentiment dominated, with audience feedback emphasizing surprise at the value- for-money positioning of GAC’s models. |
| Key Highlights: | |
| Multi-Segment Reach: | Effectively engaged Emirati, Arab, Indian, and Filipino audiences. |
| Reel-First Wins: | Short-form videos significantly outperformed static formats, boosting engagement and recall. |
| Localized Storytelling: | Arabic and bilingual content from creators like Twins Dubai and Hussain Bin Zayed built strong regional resonance. |
| Cross-Platform Integration: | Campaign presence across Instagram, TikTok, and Snapchat ensured maximum awareness. |
| High Brand Affinity: | Comments and influencer feedback reflected growing trust in GAC as a premium yet accessible automotive brand in the UAE. |
The campaign successfully positioned GAC Motor as a dynamic, customer-first brand offering high
value and design innovation. Through strategic influencer collaborations, offer-driven content, and culturally tuned messaging, BUZ amplified GAC’s Flash Sale into a digital moment that inspired engagement, trust, and real-world conversions across the UAE’s automotive market.