GAC Motor GS8 Media & Influencer Campaign
Date: May–June 2025
Location: Dubai Autodrome
Occasion: Launch Event for GAC GS8 Hybrid & Traveller Models
Partner Agency: BUZ Marketing & Communications
Position GAC Motor’s new GS8 lineup as a dynamic and refined SUV offering, by orchestrating a high-impact influencer and media campaign that merged real-world experience with digital
storytelling.
Curated Influencer Mobilization:
27 content creators across macro, micro, and nano tiers were engaged to capture the GS8 test drive experience, blending lifestyle and automotive storytelling across social platforms.
Multi-Format Rollout:
Influencers delivered high-energy Instagram Reels, engaging Story coverage, and reposted content across TikTok and YouTube Shorts. The GS8 experience was visually amplified through
real-time updates and polished post-event features.
Story-Driven Engagement:
The campaign leveraged both high-reach creators and relatable nano influencers to showcase GS8’s performance and premium features in an authentic, narrative-driven format.
| Content Performance | |
| Total Instagram Reels: | 40+ |
| Instagram Stories: | 200+ |
| Cross-Platform Videos: | Reposts on TikTok, YouTube Shorts |
| Total Video Views (Reels + Stories): | 4.84M+ |
| Total Engagement: | |
| Likes: | 107,199 |
| Shares: | 15,948 |
| Comments: | 3,082 |
| Story Interactions: | 32,341 |
| Top Performing Influencers | |
| Ali Sufiyan Wasif: | 953K reel views | 24K likes |
| Nabil Al Nahhas: | 669K views | 3.2K shares |
| Hya Soleman: | 347K views | 24K likes | 5.3K shares |
| Sura Abiya: | 137K views | 1.5K shares | 1K+ comments |
| Laith Alaqad: | 132K views | 6.3K total interactions |
| Tuesday Le Roux: | 129K views | 250+ comments | cross-platform virality |
The campaign effectively aligned GAC Motor’s GS8 models with a bold, youthful, and premium image by combining a high-energy on-ground test drive event with vibrant digital storytelling.
Influencers captured the GS8’s performance, versatility, and design — driving both awareness
and emotional brand connection across diverse audiences.
| Total PR Coverage: | 85 articles |
| Estimated Media Reach: | 61.1 million |
| Advertising Value Equivalent (AVE): | $145,700 |
| Total PR Value: | $509,950 |