Mercedes-Benz AMG Brunch & Quiz Campaign
Date: June 2025
Location: Mercedes-Benz Brand Center, Dubai
Occasion: Exclusive AMG Brunch & Quiz Experience
Partner Agency: BUZ Marketing & Communications
Strengthen brand affinity and drive organic engagement for Mercedes-Benz AMG by curating an immersive branded experience amplified through influencer content.
Curated Influencer Guest List:
13 prominent lifestyle, automotive, and content creators were invited to the exclusive AMG Brunch event, capturing luxury moments and high-performance experiences.
Event-Driven Content Rollout:
Influencers created Instagram Reels, Carousels, and over 80+ real-time Stories showcasing the test drives, racing simulator challenge, interactive AMG quiz, and the premium brunch setting.
Authenticity & Engagement:
The campaign focused on organic, immersive storytelling that emphasized the elegance and adrenaline of the AMG brand experience.
| Campaign Content Performance | |
| Instagram Reels: | 5 |
| Carousel Posts: | 4 |
| Static Feed Post: | 1 |
| Instagram Stories: | 82+ |
| Total Video Views: | 548,200+ |
| Top Performing Influencers | |
| Yaser Khaled: | 169K+ reel views | 2.1K likes | Strongest engagement overall |
| Nafisa Patni: | 102K+ views | 2.1K likes | High-impact short-form video |
| Mohamed Khaled: | 163K+ views | Multi-format performance (reel, carousel, static post) |
| Muntaha Haider: | 96.8K+ views | 1.1K likes | Highly engaging audience reactions |
| Cerrena Johnson & Laith Alaqqad: | Notable traction on carousels and strong real-time storytelling through stories |
The campaign successfully blended luxury lifestyle with performance heritage, enhancing Mercedes-Benz AMG’s image as both aspirational and experiential. By combining dynamic on- ground activations with compelling digital narratives, the event not only amplified visibility but also deepened emotional resonance with key audiences.