Mercedes-Benz Back-to-School Influencer Campaign
Date: September 2025
Location: UAE
Occasion: Seasonal Back-to-School Promotions
Partner Agency: BUZ Marketing & Communications
To amplify awareness and engagement around Mercedes-Benz’s Back-to-School promotions by showcasing how the brand’s vehicles combine luxury, performance, and practicality — making them the perfect choice for families and professionals returning to routine.
Influencer-Led Storytelling:
BUZ Marketing collaborated with automotive and lifestyle influencers to authentically highlight the Mercedes-Benz showroom experience, spotlighting key models aligned with the campaign’s family-oriented message.
Content Approach:
Deliverables:
Creative Direction:
The campaign emphasized premium storytelling with a relatable lifestyle angle, ensuring that each influencer’s content mirrored Mercedes-Benz’s refined yet approachable image.
Content Approach:
Deliverables:
- . 1x Instagram Reel featuring showroom experience and car features tied to Back-to- School offers
- . 3x Instagram Stories (showroom walk-through, favorite car features, BTS lifestyle moments)
- . Cross-posts on TikTok, YouTube Shorts, and Snapchat for extended visibility
Creative Direction:
The campaign emphasized premium storytelling with a relatable lifestyle angle, ensuring that each influencer’s content mirrored Mercedes-Benz’s refined yet approachable image.
| Overall Performance: | |
| Total Views: | 992,000+ across Instagram, TikTok, YouTube Shorts & Arab Shift |
| Total Engagements: | 79,000+ (likes, comments, shares, and interactions) |
| Platforms: | Instagram, TikTok, YouTube Shorts, Arab Shift |
| Top-Performing Influencers: | |
| Bony Kar | 914K reel views | 28,000+ total engagements | 10K shares |
| Narimane El Labbane | 16K reel views | 42K story views | 13.7K engagements | YouTube Shorts: 3.9K plays |
The campaign successfully positioned Mercedes-Benz as both a luxury and lifestyle brand, connecting with audiences through real influencer experiences that highlighted the showroom
environment and vehicle sophistication. The content effectively linked premium quality with everyday usability, driving aspiration and consideration among families and professionals.
- . Elevated brand awareness and engagement during the Back-to-School season.
- . Enhanced showroom footfall through influencer-driven storytelling.
- . Reinforced Mercedes-Benz’s premium positioning while remaining relatable.
- . Achieved a strong digital footprint across multiple social platforms, aligning with Mercedes- Benz’s modern and lifestyle-driven marketing approach.