NXT Cars Influencer Campaign
Date: 2025
Location: Umm Suqeim & Aweer Showrooms, Dubai
Occasion: NXT Big Weekend Sale Activation
Partner Agency: BUZ Marketing & Communications
Drive mass awareness and footfall to NXT showrooms during the Big Weekend Sale by leveraging content creators to showcase unbeatable car deals and dynamic showroom
experiences in real time.
Influencer Activation at Scale:
10 diverse influencers across Instagram and TikTok were handpicked to maximize reach, storytelling, and content variety. Each creator produced platform-specific content that spotlighted showroom visits, sale highlights, and promotional offers.
Multi-Platform Content Approach:
Deliverables included 1 Reel each on Instagram and TikTok, along with 3+ Stories per influencer. Some creators went above and beyond with bonus story content, amplifying the campaign organically at no extra cost.
Clear Call-to-Action Messaging:
Content strongly emphasized NXT’s unique offers — up to AED 30,000 in discounts, free warranty, and flexible finance plans — across a wide range of car brands, including EVs.
| Content Performance | |
| Total Reels/TikTok Views: | 942,677+ |
| Total Instagram & TikTok Stories Views: | 2,065,481+ |
| Overall Engagement | |
| Reel Likes & Comments: | 20K+ |
| Shares: | Thousands across platforms |
| Story Interactions: | Strong across influencers |
| Nabil Al Nahhas: | 419K+ IG Reel views | 3.3K+ shares | Strongest overall performance |
| Mustafa Omar: | 71K+ IG views + 35K TikTok views | 112K+ story views | Most engaging stories |
| Mico Banua: | 91K+ views | 3.5K likes | High shareability |
| Nidhi: | 79K+ IG views | 8000+ story interactions | Strong audience engagement |
This campaign successfully positioned NXT Cars as a go-to destination for value-driven automotive purchases. By showcasing high-impact visuals from the showroom floor and directly promoting offers through real-time and short-form content, the campaign fueled both visibility and action.
The strategic use of video-first formats (Reels + Stories) contributed to a compelling digital presence, while cross-platform storytelling helped reach broader demographics during a high-intent sales period.