Traders Hub - Credibility and Growth PR Campaign
Date: Winter 2025
Location: UAE
Partner Agency: BUZ Marketing & Communications
Objective
To build credibility and trust for Traders Hub by positioning the brand as a transparent, people-first, and regulated trading platform, while strengthening its visibility among UAE traders and regional financial audiences.
Strategy
BUZ delivered a credibility-led PR campaign focused on reinforcing Traders Hub’s position as one of the fastest-growing SCA-regulated brokers in the UAE. Strategic media placements were secured across English and Arabic financial and trade publications to highlight the platform’s growth milestones, regulatory strength, and region-focused approach that combines human support with multi-asset trading access. To further deepen leadership authority, BUZ facilitated the CEO’s feature on the Smashi Business podcast, where Mr. Hafez Baker shared insights into Traders Hub’s founding vision, regulatory advantage, evolving trader behaviour, technology-driven execution enhancements, and expansion plans across key Middle East markets.
Results & Impact
The campaign strengthened Traders Hub’s market credibility by pairing consistent media visibility with authentic leadership storytelling. Coverage across respected financial platforms enhanced trust among existing and prospective traders, while the CEO podcast feature added depth and transparency to the brand narrative. Collectively, the PR efforts positioned Traders Hub as a reliable, growth-driven trading partner in a highly regulated landscape, reinforcing confidence and long-term relevance within the regional trading community.