Engaging Family Activation:
The “Locker Rush” activation invited mall visitors to participate in a fun Catch & Win challenge where children and parents unlocked branded lockers to win exciting prizes, including R&B vouchers, school supplies, and exclusive merchandise.

Multi-Mall Rollout:
The activation was executed across three major malls - Silicon Central, Mega Mall, and Reem Mall, over three consecutive weekends (Friday to Sunday), ensuring maximum shopper engagement and reach.

Experience-Driven Approach:
Vibrant setups, interactive promoters, and real-time prize redemption created a high-energy environment that encouraged participation and repeated visits.

• .Silicon Central Mall: 1,069 prizes | 714 redemptions
• .Mega Mall: 1,062 prizes | 713 redemptions
• .Reem Mall: 1,062 prizes | 877 redemptions

The “Locker Rush” activation successfully positioned R&B as the go-to destination for back-to-
school shopping, blending fun, family engagement, and rewarding experiences. The campaign not only boosted store visibility but also strengthened emotional connection with parents and children through playful brand interaction.

• . Drove significant in-mall footfall and repeat visits over three weekends.
• . Enhanced shopper experience through gamified participation and instant rewards.
• . Supported sales uplift at nearby R&B outlets via high voucher redemption rates.
• . Reinforced R&B’s identity as a value-driven, family-friendly fashion brand.<