BUZ Archives - BUZ Management & Marketing Agency

Mercedes-Benz AMG Brunch & Quiz Campaign

Date: June 2025
Location: Mercedes-Benz Brand Center, Dubai
Occasion: Exclusive AMG Brunch & Quiz Experience
Partner Agency: BUZ Marketing & Communications

Objective

Strengthen brand affinity and drive organic engagement for Mercedes-Benz AMG by curating an immersive branded experience amplified through influencer content.

Strategy

Curated Influencer Guest List:
13 prominent lifestyle, automotive, and content creators were invited to the exclusive AMG Brunch event, capturing luxury moments and high-performance experiences.

Event-Driven Content Rollout:
Influencers created Instagram Reels, Carousels, and over 80+ real-time Stories showcasing the test drives, racing simulator challenge, interactive AMG quiz, and the premium brunch setting.

Authenticity & Engagement:
The campaign focused on organic, immersive storytelling that emphasized the elegance and adrenaline of the AMG brand experience.

Results & Impact

Campaign Content Performance
Instagram Reels:	5
Carousel Posts:	4
Static Feed Post:	1
Instagram Stories:	82+
Total Video Views:	548,200+
Top Performing Influencers
Yaser Khaled:	169K+ reel views \| 2.1K likes \| Strongest engagement overall
Nafisa Patni:	102K+ views \| 2.1K likes \| High-impact short-form video
Mohamed Khaled:	163K+ views \| Multi-format performance (reel, carousel, static post)
Muntaha Haider:	96.8K+ views \| 1.1K likes \| Highly engaging audience reactions
Cerrena Johnson & Laith Alaqqad:	Notable traction on carousels and strong real-time storytelling through stories

Brand Reinforcement

The campaign successfully blended luxury lifestyle with performance heritage, enhancing Mercedes-Benz AMG’s image as both aspirational and experiential. By combining dynamic on- ground activations with compelling digital narratives, the event not only amplified visibility but also deepened emotional resonance with key audiences.

Mercedes-Benz AMG Brunch & Quiz Campaign

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