• . Build Your Own Car Station: Kids used LEGO blocks to create their own Nissan models, promoting creativity and brand association.
• . Photo Zone:Families captured memories through branded Polaroid photo-ops.
• . Promoter Engagement: Dedicated staff guided families through the activities while facilitating seamless showroom interactions.

The activation enhanced Nissan’s positioning as a family-centric and safety-driven brand, creating
an environment where parents could explore vehicles and finance options while children enjoyed meaningful, educational fun. The interactive setup deepened emotional connections with the brand
and extended dwell time within showrooms.

• . Increased weekend footfall and engagement across all three showroom locations.
• . Reinforced Nissan’s commitment to community and family values through experiential marketing.
• . Supported sales teams with uninterrupted lead conversations while maintaining audience engagement.
• . Delivered strong brand recall through creative storytelling, educational play, and take-home memorabilia.