Curated Influencer Mobilization:
27 content creators across macro, micro, and nano tiers were engaged to capture the GS8 test drive experience, blending lifestyle and automotive storytelling across social platforms.

Multi-Format Rollout:
Influencers delivered high-energy Instagram Reels, engaging Story coverage, and reposted content across TikTok and YouTube Shorts. The GS8 experience was visually amplified through
real-time updates and polished post-event features.

Story-Driven Engagement:
The campaign leveraged both high-reach creators and relatable nano influencers to showcase GS8’s performance and premium features in an authentic, narrative-driven format.

The campaign effectively aligned GAC Motor’s GS8 models with a bold, youthful, and premium image by combining a high-energy on-ground test drive event with vibrant digital storytelling.
Influencers captured the GS8’s performance, versatility, and design — driving both awareness
and emotional brand connection across diverse audiences.