Influencer-Centric Content Rollout:
Engaged a diverse mix of macro and micro influencers to create real-time content at the event including Reels and Stories.

On-Ground Live Activation:
Influencers attended the event, producing live and event-day coverage to capture the energy, luxury, and brand values of Alfa Romeo.

Diverse Audience Reach:
Selected influencers from automotive, lifestyle, and fashion niches to tap into wide-ranging demographics and engagement styles.

Nabil Moustafa, Moh Khaled, Yaser Khaled, Elnaz Safi, Doaa Ali, Sirin – collectively delivered thousands of views and steady interaction rates, adding depth and scale to the campaign.

Positioned Alfa Romeo as a brand with deep heritage and modern relevance.

Strengthened community engagement through celebration and storytelling.

Reinforced Alfa Romeo’s identity as a symbol of Italian craftsmanship and performance excellence.