BUZ Archives - Page 4 of 6 - BUZ Management & Marketing Agency

GAC Empowr launch

GAC Motor, under Gargash Group, hosted an exclusive launch event on February 25, 2025, at the Dubai Autodrome, Motor City, to unveil the GAC EMPOWR — a high performance sedan aimed at redefining value in its segment. The event provided automotive media and key influencers a dynamic, first-hand driving experience to showcase the car’s design, power, and technology.

Objective

• Drive awareness and buzz for the EMPOW R model across the UAE.

• Engage the automotive media and influencer community with a memorable, performance-led experience.

• Position the EMPOW R as a competitive, value-driven option in the performance
sedan category.

Strategy

1. Venue Selection – Dubai Autodrome:
• A performance-led venue was chosen to allow live demonstrations and on-track
driving sessions to showcase the car’s dynamic capabilities.

2. Curated Guest List:
• Invited a select mix of automotive journalists, digital auto reviewers, and regional
influencers to ensure authentic content generation and media coverage.

3. Experiential Test Drives:
•Hosted structured track drives and interactive demos to immerse guests in the full
performance offering of the EMPOW R.

4. Content Capture:
•
On-ground teams facilitated high-quality photography and videography for both
real-time social engagement and post-event promotional assets.

Results & Impact

Media Coverage
• Featured in leading regional automotive publications and lifestyle media.

• Drive Arabia and other outlets published positive reviews and highlights from the event.

Social Buzz
• Strong influencer-led content drove organic reach on Instagram, TikTok, and YouTube.

• Created a spike in test drive requests and inquiries within days of the event.

Brand Repositioning
•Recast GAC as a performance-oriented, high-value brand within the UAE market.

•Positioned the EMPOW R as a smart, stylish, and spirited sedan offering performance
without premium pricing.

GAC Empowr launch

May 9, 2025

BUZ

by admin

GAC Empowr launch GAC Motor, under Gargash Group, hosted an exclusive launch event on February 25, 2025, at the Dubai Autodrome, Motor City, to unveil the GAC EMPOWR — a high performance sedan aimed at redefining value in its segment. […]

Alpha Romia Giulia & Stelvio

May 9, 2025

BUZ

by admin

Alpha Romia Giulia & Stelvio Gargash Motors, the official distributor of Alfa Romeo in the UAE, hosted an exclusive launch event on 12th February 2025 at Auto Millennium Group, Dubai, to unveil the limited-edition Giulia and Stelvio Quadrifoglio Super Sport […]

Emirates Gold

April 28, 2025

BUZ

by admin

Emirates Gold Emirates Gold, Dubai’s premier gold refinery with a legacy of 33 years, partnered with BUZ Marketing to scale their digital presence, enhance brand visibility, and modernize their communication. With an established reputation in the precious metals sector, Emirates […]

Eid Al Fitr – Shop, Scan & Win Campaign 2025

April 25, 2025

BUZ

by admin

Eid Al Fitr – Shop, Scan & Win To mark the joyous occasion of Eid Al Fitr 2025, a vibrant raffle-based retail campaign was activated across 24 participating malls in Dubai. The mechanic was simple and engaging: for every AED […]